Courses
Multi-day, guided programs to get real results
Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
GenAI-powered Behavioral Design Sprint using Make It Toolkit
Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.
Before You Build: Study Customer Progress (The Serenity App Case Study)
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
From Product-Led Growth (PLG) to Progress-Led Trust (PLT)
Progress or Process? Two Lenses for Jobs to be Done
GTM Which Business Loops Matter Most by Stage of Growth
GTM The Psychology of Demand
No single moat is durable. Stack them.
JTBD in the Wild: Discovering Demand and Opportunity
Resources
Behavioral Strategy Canvas
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Checkout the B2B SaaS Ramp Case Study
The B2B SaaS Ramp Case Study
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Make It Toolkit Poster
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The JTBD Field Guide - Switching Interviews
The practitioner's guide to JTBD switching interviews - from surface story to causal truth.
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